For this college project, we were challenged to imagine a brand from scratch.I created Island Soul—a Bali-inspired jewelry line rooted in nature and symbolism. I built the visual identity, logo, and brand story around a chosen animal, shaping a world that feels authentic, meaningful, and full of soul.
I selected the turtle as the core of the brand’s identity due to its deep cultural significance in Bali, representing resilience, wisdom, and spiritual transformation.
The branding reflects the island’s serene yet vibrant energy, with a design system that invites wearers to embrace self-discovery and connection through handcrafted jewelry.
