As part of Humber’s NEXT Student Agency competition, my two-person team was tasked with rebranding Building F, developing a new visual identity, logo, and brand guidelines to give the space a fresh, modern presence.
REBRANDING/ART DIRECTION/DESIGN
Our concept was built on the idea that "everything starts with an idea"—and every idea begins on paper.
Since designers first learn to sketch by hand, we embraced this raw creative process, using a bold black-and-white aestheticto symbolize contrast, creativity, and a Gen Z perspective.
Competing against 75+ students, our team placed second, standing out for our strong art direction and high-impact design. This project challenged us to think strategically while pushing creative boundaries, resulting in a brand identity that is both modern and meaningful.
